This Underrated Italian City Is Becoming the Amalfi Coast’s Affordable Alternative

The travel experts at Skyscanner recently analyzed tens of thousands of data points to determine travel trends based on the biggest search surges over the past year. The results? It seems that many are turning to lesser-known destinations that have managed to remain under the radar while offering something “fresh beyond the big-name spots.”

Salerno, Italy landed at No. 1 with a 211% increase in searches, most notably as an affordable alternative to the more popular (and much pricier) towns along the famous Amalfi Coast. If you’re looking to “experience the buzz” before it takes its place among the well-known villages like Positano and Amalfi, you’ll want to plan your visit sooner rather than later. 

The eastern gateway to the Amalfi Coast, Salerno marks the start of this famous shoreline, stretching westwards towards Positano and Sorrento, where the Lattari Mountains meet the brilliant aquamarine waters of the Tyrrhenian Sea. It’s not just a less-expensive option compared to its neighbors; it also offers convenient ferry and bus access to the more famous villages clinging to the dramatic cliffsides. 

Just strolling the picturesque harbor, palm-lined waterfront, and maze of narrow, atmospheric streets in the historic center is a joy. You’ll want to stop to marvel at Salerno Cathedral, one of the most magnificent medieval churches in Italy. The Norman-era cathedral was built over Roman ruins around 1080, with intricate bronze doors and a beautiful cloister. It also houses the relics of St. Matthew in the famous Baroque crypt, while its 12th-century bell tower showcases Islamic influences, for a rich mix of Romanesque, Norman, and Baroque styles. On a hilltop above, the 8th-century Arechi Castle offers panoramic views of Salerno, the gulf, and the mountains.

Many of the beaches along the Amalfi Coast are rather small and somewhat difficult to access. But in Salerno, you’ll have a lot more room, with expansive stretches that are just a stone’s throw from the historic center, which means you can walk to them right from your hotel. 

Spiaggia Santa Teresa is a sandy beach right in the heart of the city, just a short walk from the main promenade and most central areas. There are loungers and umbrellas for rent, while kiosks and bars are nearby for food and drink. A 5-minute ferry ride will bring you to Vietri Beach, a large, sandy span with shallow water ideal for swimming or for little ones to splash around.

The best time to go depends on your budget and interests, but many feel May is optimal, with some of the most pleasant weather of the year. Daytime temperatures are around the mid-70s Fahrenheit, and there won’t be as much traffic congestion if you want to enjoy the breathtaking drive that follows the Amalfi Coast. Mid-September through early October can also be ideal with comfortable temperatures, fewer tourists, and water that’s even warmer for swimming. While Salerno doesn’t see as many tourists as the famous towns, summer is still the priciest and busiest time to visit.